Global TWS shipments increased 4% in Q4 2023 despite ongoing macroeconomic constraints, albeit against an especially poor-performing Q4 2022. #Apple maintained its lead in the market despite experiencing a double-digit decline. Their new USB-C charging cable-modified #Airpods are failing to drive shipments. #Samsung (#2) capitalized on the new #Galaxy FE Buds release to regain market share. #Xiaomi (#3) climbed the ranks after impressive domestic performance and further emerging market expansion with 54% annual growth. A stronger performance from #boAt solidifies itself as India’s leader, controlling 41% of shipments in Q4. After continued international development, Chinese headphone and speaker vendor #Edifier entered the top five for the first time. Apple Samsung Electronics Xiaomi Technology boAt Lifestyle Edifier International Ltd Cynthia (Qiufan) Chen Jack Leathem Jason Low Nicole Peng #TWS #Audio #Earbuds